Font/Color/Shape Psychology Guide for Visual Branding

Did you know, color is the quickest way to evoke emotion in your consumer? It also has the ability to convert. Good marketing lies in understanding good psychology. Brand elements hold meaning, the goal is to align your assets with who your brand is and how you want it to resonate with your community.

Uncomplicate the process of choosing the right fonts, colors and shapes.

Learn basic level psychology of important visual elements.

Choose visuals that align, resonate and convert to sales.

I created a basic psychology guide for branding that includes simple translations of various fonts, colors and shapes to consider when choosing which visual elements are right for your business. This is helpful for solopreneurs, start-ups, small businesses and owners who are looking to revamp their look as they scale.

Repeat after me, “In the new year, I will go above and Beyonce”...